Welcome to my fifth post of #TheSkinProject - founded and set up by myself.
Catch up, and take a look at the topics each week...
#TheSkinProject - Wanna Get Involved?
#TheSkinProject | My Skin
#TheSkinProject | Cleansing
#TheSkinProject | Exfoliate
#TheSkinProject | Toning
#TheSkinProject | Eye Cream (coming Dec 29th)
#TheSkinProject | Moisturise (coming Jan 5th)
#TheSkinProject | Face Masks & Treatments (coming Jan 12th)
#TheSkinProject | Anti-Ageing (coming Jan 19th)
#TheSkinProject | Q&A with Skincare Expert (coming Jan 26th)
#TheSkinProject Awards (coming Feb 2nd)
So let's talk Serums...
a substance in beauty products that is designed to improve your skin.
A serum is a thick, liquid like product (usually oil or water based) including active, concentrated ingredients that penetrate deep into the skin. Whereas a skin moisturiser stays on the surface of the skin, a serum penetrates into the epidermis to restore cell growth, help decrease the size of pores and bring antioxidants to the skin. A serum is to be applied after toning and before moisturiser. The gel-like formulas are packed with vitamins and nutrients and quickly sink into your skin.
Why is using a Serum important?
A serum will improve the overall look of your skin and complexion, and there are many available such as anti-ageing, skin brightening and acne preventative. It's important to shop around and find the right one for you. Serums can improve dark spots and early ageing signs such as lines and wrinkles. They're also great for those with really oily skin as they can be used to add hydration, in place of a moisturiser.

TheBrunetteSays...
I introduced a serum into my skincare routine a few months ago. I thought they weren't that important before that, but since trying a few, I've noticed a dramatic difference in my skin. My complexion is so much better and I've had so many comments on how flawless my make up looks lately, I believe it's down to the skincare I've been using.
I've been trying out a few different serums in my morning routine. I receive a lot in my beauty boxes and goody bags and I'm currently using Premae Harmony Smoothie Serum (£22.50) - I've previously used the Creme Balm from their range and fell in love with it, so was eager to try this!
It's a silky yet mattifying serum, a lot creamier than usual which promises to soothe redness, smooth out uneven skin tone and provide a protective barrier against free radicals, environmental changes and chemicalised make up.
During my evening routine I've been using Swisscode Bionic Stem Cell Age Control serum (£134.00*) which is packed with strong antioxidant properties which reduce collagen loss and stimulate collagen production. It feels amazing on application, almost like liquid silk! And with the promise to reduce lines and wrinkles, firms skin firmness and elasticity and prevents ageing, I hope I never run out of this stuff!! :)
So, that's my take on Serums. Join me next week to talk Eye Cream.
Remember to use the Twitter hashtag #TheSkinProject to read more Serum posts from the other bloggers taking part in this project.
Feel free to comment with your links to your skincare posts as part of #TheSkinProject..
*PR Sample or Gifted Product
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